Australia business

G'day Mates! A Seattle Law Firm's Guide to Business Success in Australia 

With its vibrant economy, skilled workforce, and business-friendly environment, Australia is an increasingly attractive market for Seattle companies looking to expand abroad. But to thrive Down Under, you'll need to navigate the country's unique legal landscape and regulations. Here's your guide to Aussie business basics from a U.S. perspective.

Choosing a Business Structure

Two popular options for Seattle companies entering Australia are:

- Incorporating a proprietary limited company, which limits liability for shareholders. You'll need at least one Aussie resident director and to register with the Australian Securities and Investments Commission (ASIC).

- Registering your existing U.S. entity as a "foreign company" with ASIC to gain recognition while retaining your current corporate status.

Either way, you'll need to comply with all applicable Australian company laws and regulations. Consulting with local lawyers can help select the right structure. Here are a few more specifics on (most of) the available options to help you evaluate the pros and cons for your business.

Australian Proprietary Company

Pros: Offers limited liability, can hold assets, and suits most small-medium enterprises. Only needs one director and one shareholder. Profits taxed at corporate rate.

Cons: Restrictions on foreign and public ownership. More compliance obligations than partnerships or sole traders. Set-up costs.


Pros: Simple to establish informally. Partners jointly share management and liability. Profits flow through to partners. Lower regulation than a company.

Cons: Joint and several liability for each partner. Lack of perpetuity - partnership dissolves if a partner dies. Fewer growth options than a company. 


Pros: Flexible structure for asset protection and tax planning, especially for holding investments. Lower set up costs.

Cons: Complex to establish with formal trust deed. Higher ongoing administration burden. Less autonomy than a company. More limited life span.

Sole Trader

Pros: Easy and inexpensive to set up. Complete control for the owner. Taxed at individual income rates. Minimal legal formalities.

Cons: Unlimited personal liability. No separate legal entity from the individual. Limited access to finance for growth.

Branch Office

Pros: No local incorporation needed. Parent retains full control. Not a separate Australian legal entity.

Cons: Parent company has direct liability for branch actions and debts. Could trigger higher tax obligations than a local subsidiary.

Joint Venture

Pros: Shared costs, risks and resources with others. Combines complementary strengths. Mutual learning.

Cons: Complex to set up and manage. Shared control. Potential for disputes between partners. Requires careful contracts.

Overall, proprietary companies are the most common and flexible structure used by foreign companies entering Australia. But professional advice should always be taken to ensure the structure aligns with your specific business circumstances and goals.

Securing Funds the Aussie Way 

Australian banks and lenders offer overdrafts, loans and asset financing to fund small businesses. Larger companies can also access trade finance and foreign exchange products. Equity financing is available via private share issues or public listing on the Australian Securities Exchange (ASX). Regulation applies to public fundraising activities, so legal advice is absolutely vital.

Key steps include:

- Appointing reputable Australian legal and accounting advisors experienced in IPOs and ASX listings. 

- Preparing a prospectus with required disclosures on the offer, rights attaching to shares, risks, financial information and more. Must be lodged with ASIC.

- Obtaining any necessary approvals from ASIC for the IPO, such as for proprietary company conversions.

- Undertaking due diligence to verify prospectus contents. Directors must make declarations.

- Submitting an application to ASX for admission and quota. Satisfying admission criteria.

- Marketing the IPO to institutional investors domestically and globally through an investor roadshow. 

- Managing the bookbuild process and allotting shares appropriately.

- Ensuring compliance with post-listing requirements like continuous and periodic disclosures.

You need to plan on allowing 6-9 months for the entire IPO and listing process is advisable. Make sure and seek close guidance from corporate lawyers and investment banks to meet all regulatory obligations pre and post-listing.

Leasing Great Office Space

Commercial real estate is abundant in Australia, with quality office space readily available for lease in major cities. Standard terms range from 3-5 years. Look out for clauses on rent reviews, assignment/subletting, zoning laws and negotiations around fixtures and fit-outs to understand your full obligations.

Hiring Talent Down Under

Skilled migration visas allow sponsoring foreign workers in occupations lacking local talent. Review options and requirements before relocating staff. Employers must register locally and comply with workplace laws on pay, leave, discrimination, industrial awards, reasonable work hours, termination notice periods and more.

Making Sense of Aussie Taxes

As a new entrant into Australia, paying taxes properly and on time is crucial for your business success. Here are key aspects of Australian tax laws that companies need to comply with:

Corporate Tax Rates 

The federal corporate tax rate is a flat 30% for all companies, though special lower rates apply for certain small businesses and managed investment trusts. Resident and non-resident companies pay the same rate.

Income Tax Reporting

Companies must file annual income tax returns with the Australian Tax Office (ATO) reporting worldwide income. Non-residents report Australian-sourced income only. Subsidiaries often adopt the same fiscal year as their foreign parent company.

Goods and Services Tax

Australia's federal Goods and Services Tax (GST) is set at 10% on most goods and services. Companies making taxable supplies generally remit GST to the ATO. Registering for GST is compulsory if annual turnover exceeds $75,000.

Fringe Benefits Tax

Fringe Benefits Tax (FBT) applies to non-cash benefits like car, housing and expense allowances provided to employees and directors. FBT registration is required once benefits exceed $2,000 annually per person.

Withholding Taxes

Withholding tax applies on various domestic and cross-border transactions like salaries and contractor payments, dividends, interest and royalties paid overseas. Rates depend on tax treaties. Remitting withheld amounts is the company's obligation.

State and Local Taxes 

Payroll tax is payable in each state on total employee wages and benefits. Stamp duties apply on property transfers and certain transactions. Land tax is an annual state tax on commercial land holdings. Local council rates also apply.

Consolidated Tax Reporting 

Australian wholly-owned company groups can elect to consolidate and be treated as a single entity for income tax purposes. Consolidated GST reporting is also allowed subject to certain requirements.

Transfer Pricing 

Strict rules govern international transactions between related parties. Arm's length pricing must apply as per OECD guidelines or profits can be subject to adjustment locally. Maintain transfer pricing documentation.

Tax Record Keeping

Keep detailed GST and tax records for a minimum 5 years as required by law. Digitization can aid compliance provided systems meet ATO accessibility, security and data standards. You should allow sufficient lead time for your finance team to implement robust Australian tax compliance processes across corporate tax, payroll taxes, GST, FBT, withholding taxes and other obligations. Consulting experienced local tax advisors is highly recommended when entering the Australian market. Staying fully compliant will help avoid penalties and issues with the ATO.

Draw up Solid Business Contracts 

Understand these key contract principles - offer and acceptance, consideration, intention to create legal relations, legality, certainty of terms and capacity to contract. Also watch for implied terms, penalty clauses, and laws like Australian Consumer Law that impact enforceability. Get localized templates. Better yet, get local counsel! Don't just Google. Don't just ChatGPT. You need to think about your business, your needs, and how it will impact you should push come to shove in the enforcement of your rights in an Australian court of law.

Securing Your Online Presence

Register relevant domain names for your Australian business presence through local registrars. Choose names aligning closely to your existing U.S. business name and activities. First come, first served! Most social media companies do not automatically link your page with an Australian presence unless you take steps to make sure it localizes your business there as well, so you will need to get local listings and set up a localized presence as well.

Protecting Your IP and Key Staff

Register patents, trademarks, designs and copyright to secure your intellectual property rights in Australia before launching. Post-employment restraints on key staff are allowable but must be reasonable to be enforceable. Get specialist legal advice. 

Safeguarding Your IP in Australia

Intellectual property (IP) protections available in Australia include:

- Patents protect new inventions and give exclusive rights over making, using or selling the patented product or process for up to 20 years. File applications with IP Australia.

- Trademarks applied to brand names, logos and slogans can be registered nationally with IP Australia, giving exclusive rights to that mark for 10 years if renewed.  

- Copyright arises automatically over original artistic and literary works, including software code. Allows preventing unauthorized copying for 70 years after creator's death.

- Registered designs applied to the visual features of a product can be protected for up to 10 years by filing with IP Australia, stopping others from copying the design.

- Trade secrets like confidential information, know-how and data can be protected through contractual requirements and security measures. Breaches may lead to court injunctions.

Steps to protect your IP in Australia:

- Identify all potential IP assets early - patents, trademarks, designs, copyrights, trade secrets.

- Conduct searches to see if identical or similar IP already exists belonging to others. 

- Formally apply to register key IP rights like patents and trademarks before launching in Australia.

- Ensure employment contracts contain confidentiality clauses and IP assignment provisions.

- Implement robust cybersecurity policies, access controls and encryption to safeguard data.

- Train staff on keeping trade secrets and avoiding unauthorized disclosures.

With careful planning and advice from IP attorneys, you can secure your innovations under Australian law before competitors copy them.

Navigating Australian Visas

Australia's immigration system is governed by the Migration Act 1958. Key worker visa categories include:

- Temporary Skill Shortage Visa - For sponsoring overseas workers to fill local skills gaps for up to 4 years.  

- Employer Nomination Scheme - Lets sponsoring permanent residency for foreign workers in high demand occupations.

- Regional Sponsored Migration Scheme - A permanent residency visa for sponsoring workers in regional areas with labor needs. 

- Business Innovation & Investment Visa - For investors, entrepreneurs and business owners to work in Australia under various streams.

- Work and Holiday Visa - Enables working while traveling for up to a year for young people of partner countries. 

Steps to protect workers:

- Review eligibility criteria before applying for visas. Use a registered migration agent.

- Register as a sponsoring employer and comply with sponsorship duties.

- Ensure workers have valid visas and entitlements for the duration of their stay.

- Monitor visa expiry dates and allow sufficient time for extensions/renewals.

- Assist with visa holders' smooth departure upon conclusion of their employment.

Using the appropriate work visa for each situation will enable successfully bringing in global expertise and fulfilling local hiring needs compliantly.

Understanding Privacy Laws and Compliance

Australia has strict privacy legislation covering handling of personal information and data. Fines apply for non-compliance. Implement required data protection safeguards proactively - like appointed privacy officers, policies, notices, consent forms and security measures. Think about where your data is stored, and how to translate these legal requirements into actionable compliance policies for your network admins.

Automating Compliance 

Australia's privacy laws regulated by the Privacy Act 1988 mandate data protection measures when handling personal information. 

IT administrators can embed good privacy practices through:

- Installing data loss prevention software that identifies and monitors sensitive customer data across systems.

- Encrypting customer data fields like IDs, financial information and health records both in transit and at rest. 

- Anonymizing or pseudonymizing data where possible to remove direct identifiers.

- Building access controls into systems to allow only authorized employee access to personal data.

- Enabling multi-factor authentication for access to databases with private details.

- Maintaining audit logs of data access, collection and disclosure activities.

- Tracking customer consent forms and preferences digitally through consent management platforms.

- Allowing customers to access and edit their details through self-service privacy portals.

- Establishing cybersecurity incident response plans for potential data breaches.

With the right solutions integrated into networks, websites, apps and other touchpoints, IT administrators can significantly automate privacy safeguards, reducing compliance costs and risks.

Being Compliance Ready

Understand your regulatory duties across areas like financial services licensing, merger approvals, foreign investment rules, privacy laws, product safety standards, and bribery/corruption controls. Keep your required company records current with ASIC. Appoint local legal and accounting advisors experienced in Australian compliance.

Ready to Lift Off!

With proper planning and advice, your Seattle business can gain a strong Aussie foothold. Connect with leading cross-border legal experts to launch successfully in Australia. Let's discuss your market entry plans today!

Useful links:


Australian Bureau of Statistics:

Australian Trade and Investment Commission: